LIn recent years, the frequency and proportion of Chinese trendy clothing, whether it is international fashion week or street photography, has been increasing. Many celebrities and talents no longer only wear foreign fashion brands, but increasingly favor domestic niches. brand. People no longer blindly pursue expensive European, American, Japanese and Korean fashion brands such as Supreme, AMBUSH, Off-White, etc. The “national trend” with attitude, personality, and fusion of fashion and local Chinese elements and spirits is becoming more and more popular among young people. favorite.
Today, let’s talk about those national tide brands that can stand the test
When it comes to national trendy brands, Edison Chen’s CLOTis naturally unavoidable. The originator of Chinese fashion brands also occupies a place among global fashion brands. It used to be the best clothing brand in China. From 2004 to zero During this period of eight years, if you search for trendy men’s clothing on the Internet, you will almost find the same style of CLOT.
Tracing back to the history of CLOT, the first milestone work worth remembering is the cooperation with Levi’s to launch three types of jeans with gold, silver and copper wires. At that time, Hiroshi Fujiwara and NIGO (real name Tomoaki Nagao) promoted the atmosphere of Harajuku style and street trends. Inside, in today’s words, just on the top of the trend, CLOT became a hit. After that, the thorn series launched in cooperation with Alienegra also became popular, and the jeans also maintained the high quality of the past, and launched the end of the world series. How popular was CLOT at that time? The joint jeans launched by his family are not less than 2980 yuan, and even if they are second-hand, they can be sold at a higher price.
But today’s CLOT is no longer the brand that had absolute dominance more than ten years ago, and people in the circle have even begun to disdain it. Some people say that the world is exhausted, and some people say that it is a waste of money. Anyway, the decline is showing. Independently designed works are not as good as joint names in terms of influence and sales. They have been frying the thorn series, and the quality and texture of the products are not as good as before. Many products have been discounted not long after they were launched.
In addition to its own reasons, the changes in the external environment are very unfavorable. Today’s fashion and street style are replaced by high street style. Few young people know Hiroshi Fujiwara. They only know that he is a lightning logo on Nike products. For middle-aged people, NIGO is not well-managed and sold all the brands. It can only be said that the era has passed, just like Nokia, the ace in the mobile phone industry.
Compared with other trendy brands in China, SUPERTOFU (go shopping) is an old brand, but the manager Tofu is quite young. I heard that he was not yet 20 years old when he founded SUPERTOFU.
The SUPERTOFU brand follows a simple and retro style. Compared with the retro Ami Khaki, it adds some young elements. The design inspiration comes from life, movies, and vintage clothes. Although there are not many items in SUPERTOFU, the basic tops and bottoms are covered, and some items are very popular and often out of stock.
If you know this brand, you must know the classic of this “not very nice” slogan. Randomevent (go to the store) also became popular in the circle with this single product, attracting many fans. Of course, this is not the only classic of Randomevent, and this one does not represent the entire style of the brand. In my opinion, the whole brand gives people an OLDschool style, and it feels like a lonely teenager when you wear it.
The Guochao brand, which is about the same period as SUPERTOFU, can be regarded as the first batch of street culture fashion brands in China. In the early days WHOSETRAP (going to the store) mainly focused on tough military green and camouflage work clothes, but now it is much more restrained, mainly American work clothes.
Visiting WHOSETRAP’s store is easy to arouse the desire to shop, even if you are not the type of tooling style, you will inevitably want to try it. And compared to the thousands of dollars of WTAPS, whose style is approaching, the price of Whose Trap is really much lower than that of ordinary people.
SUAMOMENT is a new national trend just established in 2015. The logo is the one with blood claws, which gives people a feeling of coldness, sharpness, decisiveness and advancement. It is precisely because of this claw mark that it continues to be hot in the trend circle! It can be regarded as a brand with a relatively magical temperament. The single product of Ghost Catch T-shirts won the sales champion of the national fashion single product in the circle of friends in the season. Now Scratch has also been updated to the fourth generation, and each generation continues to innovate ideas and express attitudes on the basis of retaining the brand.
SUAMOMENT’s single product design adopts a simple design concept, and is ingenious in tailoring and pattern decoration. It perfectly interprets the minimalism: Simple is more. I know this brand because I saw Deng Lun wearing their clothes once I watched a show. Sure enough, even in the entertainment industry, more and more stars are choosing Guochao.
Founded in 2014, BEASTER is a Hangzhou brand. It is a pioneering streetwear brand that integrates fashion trends and youth subculture. With a unique, funny and recognizable little devil face, it is popular in the whole trend circle and develops very rapidly. , Sales exceeded 100 million during Double 11 last year. In the Guochao circle, this brand has done a good job, except for the replicas and plagiarisms confirmed by the side, stars such as Gu Linazha, Yi Yangqianxi, Guan Xiaotong, Li Xiaolu, Zhang Yishan, Zheng Yuanchang, Li Yitong, Xiong Ziqi, Yung Lean There are clothes that have passed through his house, which shows how popular his clothes are.
The Chinese name is Roaring Beast, and the workmanship and materials used in the products are considered to be superior brands among the national trendy brands. It follows the value route, and the design style is closely related to street elements. ROARINGWILD faces life with a roaring “ROAR” attitude, especially young people who dare to chase their dreams, not just for making a living, but for material survival, not just designing. All ideas are expressed and conveyed through clothing as a carrier, constantly Enrich the brand connotation.
BJHG is actually the acronym for “regardless of consequences” in Chinese. It is a brand founded in Hangzhou in 2016. It is quite an interesting brand. Its concept is to convey the spirit of “being young means reckless”. Like most trendy brands before, BJHG mainly focuses on men’s clothing, but in the past two years, it has mostly neutral styles, and it is also a good choice for couples’ clothing. In terms of design, his clothes use more elements, not limited to the most basic operation of changing the printing. There are a wide range of clothes, and new ones are updated quickly, and the price is not expensive.
PROS BY CH
PROS BY CH (go shopping) is a national trendy brand with a short history. The design is not amazing, the color is boring, the manager is not well-known, and the price is quite big, but even so, it has accumulated a lot Popularity shows that it still has merit.
The style of PROS BY CH is mainly Japanese and American retro styles. The colors are mainly dark blue, army green, yellow, and khaki. They are also quite retro. Most of the clothes are not divided into men and women, no matter who wears them There will be a cool feeling.
1997 Post Office
A brand that has been established for a shorter time than all the above-mentioned Guochao brands, the 1997 Post Office (go shopping) is really very young. But the reason why it is put here is because it has a unique feature. It is hard to say whether it is good or bad, but it is very interesting. It will apply the traditional clothing making process to the production process of his clothes, such as indigo dyeing, Thorns and the like. It’s hard to say whether this is a gimmick, but it has accumulated a lot of popularity anyway.
MAMC is also a national trendy brand that has been established for a short time. With its bold and novel design and explosive street sense, it has survived the fierce competition. The design of the dark style makes all the clothing of this brand full of SWAG atmosphere. Young but not lost, high-profile but not exaggerated, this is my first impression of this brand. Bold and funny logos with various expressions, mainly black, supplemented by contrasting colors, are very preferred.
It is a national tide brand with quite old qualifications, and anyone who has known Guochao should know it. Although the qualifications are quite old, but the style of acting is relatively low-key, not as hot as some brands, the design is serious, and many classic styles have been produced.
In terms of style, ANB (going to the store) can be regarded as changing, and every year it will introduce some different theme styles, involving military, tooling, and functions. But generally speaking, ANB’s clothing is still in the simple category, not as exaggerated as some trendy brands, restrained, but still fun.
The brand logo is a giraffe BoxLogo. Many places say how famous it is abroad, but judging from the fact that the official website is closed and no relevant tags can be found on instagram, it may be exaggerated, but this prevents it from doing well in China. If you want to understand his history, you can read a post on Zhihu when the early GRAF was established.
In terms of style, GRAF is different from the general national trend. The style is not exaggerated, and it focuses more on the application of patterns and labels. It is good at serious spoofs and high-end illustrations. Even the basic styles can’t resist the SWAG feeling. There are many original elements in the product, and the color application is also bold. It got rid of the black and white colors that fashion brands have always loved, and adopted bright pink as the main color of the brand, which is quite interesting.
Friends who have been paying attention to national trends probably know DAKYAM, a brand that is good at turning trendy elements into details, integrating bright colors into designs unobtrusively by means of dots, and advocating the concept of matching clothes. Looking at the development of DAKYAM in the past few years, DAKYAM has a feeling that it is gradually becoming mature, and has begun to incorporate various styles, such as retro, military, hunting suits, etc., but the manager said frankly that DAKYAM will not leave simplicity, because that It is the beginning of the style and the original intention.
In fact, there are many other national fashion brands worth recommending, but I really don’t want to code anymore, so just put the brand name here, click to go directly, FMACM, GRKC, HiPanda, ENSHADOWER, NPC, INNERSECT, UMAMIISM, WHOOSIS.