LSports shoes have always been the footwear category that everyone likes to wear, especially boys, but if the occasion allows, most people will definitely choose sports shoes, which are more comfortable than leather shoes. Although everyone can recite a few sneaker brands casually, it is really rare for most people to sort out the complete list.
Nike, Nike (price: $45~%209, go to the store), an American brand, although there are many right and wrong about it, but I have to admit that Nike is a king in the sports field, and it is a very aggressive sports brand , the market sensitivity is extremely high, and the opportunity to dominate will definitely not rank second. The marketing strategy can beat Xiaomi by dozens of streets, various joint names, and limited editions, but it is more or less leek-like. A pair of shoes worth 1,000 yuan may be fired Four or five thousand is somewhat uncomfortable. It has a lot of classic models, such as Air Force 1, Air Huarache, Dunk High, Roshe One, Air Max, etc., and some models have been sold for decades. Although they have been plagiarized, they have never been surpassed. .
Adidas, Adidas (price: $18~$120), a German brand, I prefer Adidas to Nike, because it is more pragmatic and rigorous, the quality is not inferior to Nike, but the price is quite close to the people, some people say it is a sports brand Uniqlo, no matter how popular their shoes are, there are times when you can afford them. Maybe the style can’t conquer you, but the discount can conquer you. There are four to five hundred good shoes everywhere, so how can you not be tempted? . Similarly, Adidas has many classic models, such as Samba, Nizza, Stan Smith, Zx Flux, Superstar, Zx 500, Rod Laver, and they are not expensive, believe me, you can afford them.
Puma, Puma (price: $32~$99, flagship store, children’s clothing store), a German brand, is more fashionable and individual than Adidas and Nike. It is said that Puma is the most trendy among sports shoes, and the most sporty among trends. Puma was still half-dead in China in the past two years, but now it is getting more and more popular. It is estimated that the first reason is that celebrities bring goods, and the second is that discounts hit the bones. Often seven or eight hundred shoes are discounted to three or four hundred, which is very cost-effective. There is also a little gossip behind Puma, that is, the founders of Puma and Adidas are two brothers. Later, they parted ways in 1949 because of business differences, and began a decades-long battle. This incompatible situation until the two brothers Passed away one after another without any degree of relief.
ASICS, Asics (price: 329~1690, flagship store, children’s shoe store), a track and field sporting goods brand from Japan, a running shoe sports brand founded by Mr. Onitsuka Yakiro, one of the four major running shoes, one of the jogging shoes Wang, has a very high reputation in the circle of professional runners, and his top-level running shoes are as comfortable as the table. Compared with Adidas and Nike, ASICS often has little discount in China, but its professionalism is completely worthy of its price. If you want to start, you must have a deeper understanding instead of chasing hot styles in order to get the best. experience.
Reebok, Reebok (price: $29~$97, go shopping), founded in 1895 in the United Kingdom, was once the third largest sports brand in the world. Its main products include sports shoes, sports apparel, fitness apparel, etc. In 2006, Adidas acquired Reebok for $3.8 billion and was sold to ABG in 2021. In the 1990s, Reebok was actually very popular, but now it has a tendency to decline. It can be said that it has not grown after being acquired by Adidas. Neither advertising nor R&D can keep up. In addition, the main market is in North America, and the domestic counters have been withdrawn. a large piece. Reebok’s products are still very good, and they have the title of “discount maniac”, and they are recommended for a wave of value.
New Balance (price: $38~$126), an American brand founded in 1906, is one of the four famous running shoes in the world. It has the titles of “Presidential Running Shoes” and “King of Running Shoes”. In fact, this brand was not originally a shoe manufacturer, but a foot arch support company, specializing in custom-made orthopedic arch support. In the 1950s, New Balance began to manufacture professional sports shoes. Its 320 running shoes were rated as the world’s number one jogging shoes by runner word magazine in 1976. After that, the cm990 was also a classic. It was the world’s first pair of selling shoes. Shoes worth more than 100 US dollars, and then the 990v2 are loved by Obama, Clinton, Jobs and other political and business leaders. It is also the title of “presidential jogging shoes” at this time, and it is almost a household name in the United States. In the final analysis, it is because New Balance shoes are well made, comfortable and very easy to wear.
In fact, New Balance entered the Chinese market in 1989. At that time, it gave the agency right to a manufacturer in Yangjiang. As a result, the manufacturer in Yangjiang expanded production without permission, lowered the price, and even preempted the Chinese trademark of “New Balance”. As a last resort, New Balance Balance withdraws from the Chinese market. Then in 2003, New Balance returned to the Chinese market with the Chinese name “Xin Bai Lun”, but started a series of marketing actions when the trademark “New Balance” was not registered successfully, and finally became popular in 2013. In 2015, It reached its peak in 2016, but it turned over in 2015 on the trademark, because a company in Guangdong registered the “New Balance” trademark in 2008, and it also made shoes, and finally ended with New Balance paying 5 million yuan in compensation.
Since then, New Balance has no Chinese name. There is also a “New Balance”, which is actually a brand under the British New Balance shoe industry. It has nothing to do with New Balance, but the design of the shoes is quite similar, and it is easy to confuse.
FILA, Fila (price: $29~$111), although it is a brand owned by Anta, strictly speaking, Anta purchased FILA’s domestic trademark rights and operated independently, and designed, operated, Production is independent of Anta. Although the design of FILA’s domestic model has been complained by many people, it does not prevent it from being successfully operated in China. It can be regarded as a brand that understands Chinese consumers very well, and its channels are also very powerful. The price of FILA is extremely expensive, but fortunately, the quality is also very good. The feel of the fabric, the comfort and drape of the upper body are all superior to others, but whether it is worth it depends on everyone.
Under Armor, Under Armor (price:$45~$139), an American brand established in 1996, has been established for a relatively short time among sports brands. It was originally made of sports tights. At that time, sports tights were not popular. Nike and Adidas attach importance to it, and Under Armor successively launched HEATGEAR, COLDGEAR, and ALLSEASONGEAR tights, which quickly occupied and stabilized the market, and leveraged the sports market. At present, the products have covered football, basketball, training, running, outdoor, golf , rugby, baseball, tennis, UAS and other fields, it is a veritable comprehensive sports brand.
Under Armor is highly professional because it will directly hire some semi-professionals, retired, amateurs who play a certain sport well as employees, directly participate in product-level decision-making, and pursue real practicality. Instead of flashy designs and flashy new materials piled on. Although it cannot be compared with Nike at present, it is indeed a brand with great potential.
Mizuno, Mizuno (price: $64~$269), a tepid but very powerful brand, the interesting thing is that the logo of this brand is quite similar to Hongxing Erke, so it is often mistaken for it It is a fake brand. Mizuno is a sports brand founded in Japan in 1906. It is already a world-renowned manufacturer of sports equipment, clothing and footwear. In fact, Mizuno did not start by making sports shoes at first. It started to make running shoes in the 1980s. Compared with Adidas, For old brands like Nike, Mizuno entered the industry relatively late.
Its most proud technology is the mechanical shock absorption Wave. Before Mizuno, all running shoe manufacturers are obsessed with the development of material shock absorption. Only Mizuno is dead on mechanical shock absorption. Compared with material shock absorption, the lower limit of mechanical shock absorption and The upper limit is much higher. Without considering other parameters, if your weight exceeds 160 catties, you can never go wrong with Mizuno products.
Skechers, Skechers (price: 250~700, flagship store, sports store, children’s shoe store), an American brand, has the legend of “Skechers for one person, Skechers for the whole family”. Skechers shoes are quite controversial, I like them very much, the soles are very soft, the feeling of stepping on shit is very strong, the comfort is extremely high, and the weight of the shoes is very light, especially if you have fasciitis or synovitis, Perfect for Skechers. The main reason I dislike it is because the soles of Skechers shoes are too soft and lack rebound. If you take more steps, you will be more tired. In addition, Skechers shoes have low appearance, at least most people think so, but the price is very cheap and the price performance ratio is extremely high.
Saucony, Saucony (price: $49~$199), a brand established in 1989, has the nickname of Rolls Royce in sports shoes in China, and focuses on professional sports shoes and sports and leisure shoes. Saucony entered the Chinese market as early as 2004, but it has entered and exited the Chinese market three times. It is said that the first two times were due to unfamiliarity with domestic marketing methods, low popularity and high prices. This return is smart. , chose to cooperate with Xtep, and opened up the Chinese market with the help of Xtep’s marketing and channel laying. Saucony is most praised for its GRID cushioning technology and EVERUN midsole technology. The foot feels extremely comfortable. It is known for its lightness, durability, and good stable structure. It is more suitable for people with high arches and wide feet. runner.
Converse, Converse (price: $45~$220), a time-honored brand in canvas shoes, has a history of a hundred years. Although it is over a hundred years old, it still gives people a youthful, sunny, and energetic feeling. No matter when and where, when it comes to canvas shoes, it is always Converse, which is its success. Because it is a brand under Nike, it also carries Nike’s marketing genes. Its premium is almost the highest among all sports shoes. The same version, if you change the color, the price may double, and the price of thousands of dollars is even higher. Daunting.
Vans, Vans (price: $47~$124), an extreme sports brand founded in the United States in 1966, can be said to be the ancestor of skateboard shoes. In the early days, Vans was only a small workshop. Later, with the excellent grip and wear-resistant effect of the waffle sole, it was recognized by skateboard enthusiasts. It still has an irreplaceable position in the skateboard circle today, and shoe fans are everywhere. All over the world, even when it comes to skateboard shoes, it refers to Vans. Vans shoes are versatile, Authentic, Old Skool, Slip-On, etc. are not only classic but also have a high value. As for the quality of Vans shoes, there are mixed opinions and opinions. Veteran players believe that glue opening is a culture exclusive to Vans; what’s more, they will buy a bottle of glue while buying Vans, and enjoy the fun of “handwork” while opening and sticking; “When I wear it, I feel that the worse it is, the more street it is.
Pony (price: 134~849), an American brand founded in 1972, the original meaning of the word is “little pony”. It’s a pretty niche brand. In the early days, Pony was made of basketball shoes, but now it is mainly canvas shoes. It is the best alternative to Converse, and the sole of Pony is very soft and comfortable. It is not like wearing it on the feet. The disadvantage of wearing canvas shoes is that it is easy to degumming, and it is easy to fade when washed.
Anta (price: 159~999), the national brand, the first brother of the domestic sports brand, the market is the largest, the sales volume is the highest, the price is close to the people, and the quality is very good. There is a saying that Anta’s shoes are only worn out and thrown away, not broken. That’s it. Anta was nicknamed Tie Tread before, one is because it is wear-resistant when hitting the concrete floor, and the other is because the foot feels like stepping on iron. Up to kt3, it was Wannian ashock midsole technology. Later, an E-TPU-like flashfoam was developed. Although it is not as good as Nike’s Boost, it is indeed an improvement. Of course, if you don’t have strong professional needs, that is, commuting and walking, Anta is actually a good choice. In addition, Anta also owns Anta Kids, Fila, Spandy, Descente, Kolon, Xiaoxiaoniu, and NBA co-branded brands.
Li Ning (price: $59~$550), a high-end sports brand, at least in terms of pricing, the premium is very serious, and the focus of shoe dealers. This brand and Anta are like two sides of the same coin. Anta takes the low-end route, Li Ning takes the high-end, no discounts, and even engages in hunger marketing. Anta’s style design is hard to describe. Running all the way, the same thing is that the two brands cannot keep up with the top brands in terms of technology accumulation. Li Ning has been trying to jump out of the cheap domestic image of being friendly to the people over the years, and the price is very high, but the same price can often buy better brands, which is very embarrassing. In short, if you are looking for good looks, unique styles, and not bad money, Li Ning is also a good choice.
Peak (price: 119~799), a brand founded in 1989, has suddenly become popular in recent years, and it does have a hand in marketing. As for the shoes, they are actually not bad, they do have a feeling of stepping on shit, and the wearing comfort is not bad, but the workmanship is somewhat unsatisfactory, and the style design is quite disappointing, anyway, I think it is quite ugly. Usually a little expensive, but during the holidays, the official store offers crazy discounts. A pair of pants only costs a few dozen yuan, which is very cheap.
Hongxing Erke (price: $14~$72), a brand founded in Xiamen in 2000, once the light of domestic products, was once known as the “No. After so many years, this dream has not been realized, and it even runs counter to the trend. The decline of Hongxing Erke is not without reason. It is self-styled, does not seek innovation, and always plagiarizes popular models. Its advertising slogan “Hongxing Erke, to be NO. one” was called “Hongxing Erke, to be NO.1” by many people. But there are two sides to the story, donating 5000w during the flood in Henan last year, it is actually quite difficult for Hongxing Erke in the current situation, which also shows its sincerity and conscience. In short, I hope that this brand will stop plagiarizing and get better and better.
Pullback (price: 69~159), a brand founded in 1935, can be regarded as the earliest sports brand in China, especially in the hearts of those people in the 1960s and 1970s. The existence of a special feeling, the domestic product, the price is affordable, durable, and the appearance is not low. It even appeared in many Olympic Games in the past, and it was popular in China at that time. But it is such a good hand, and now it is beaten to pieces because of unabashed plagiarism. While imitating AJ and copying yeezy, it consumes everyone’s feelings. Of course, it is not without advantages, cheap, super cheap.
361° (price: $30~$165), an old domestic sporting goods brand, the presence is not strong but not weak, it is relatively backward in China. When it comes to domestic sports brands, the first thing everyone thinks of is plagiarism. Various big-name design elements are copied, but often because they do not have the charm of the original design, they are somewhat different, but 361° does not have this problem, because Many times it will not be changed at all!
Xtep (price: 79~799), and Anta are both brands of Jinjiang, Fujian. In the early years, Fenghuo was still popular, and then gradually lost in the market, but compared with brands such as Delhui, it is still good luck, at least survived. Xtep was considered to be a relatively poor brand at the same time. It could not escape the fate of domestic sports brands. Living under the cloud of Adidas and Nike, it was naturally unavoidable to be criticized for plagiarism. It has also struggled in recent years, but it is still tepid.
Feiyue (price: $12~!102), a very interesting brand, or a few brands, Dafu Feiyue, Dabowen Feiyue, Huili Feiyue, and French feiyue, surprise or surprise ? The history of Feiyue can be traced back to the Dafu Rubber Factory established in 1931. It was the factory that produced Jiefang shoes. In 1958, “Feiyue” shoes were designed. It was also the year when they entered the market and became the memory of generations. .
In the 1990s, due to the impact of foreign sports brands and Feiyue’s downturn, Dafu Rubber Factory invested in the establishment of Shanghai Dabowen Shoes and authorized the trademark. After the millennium, the Frenchman took a fancy to Feiyue and applied for an overseas agent from Dabowen. It turned out that Feiyue had not registered an international trademark, so he simply registered it. “It’s all from this Frenchman.” As for the domestic “飞越”, “FEIYUE”, and “Shuanggoutu” trademark holders are Shanghai Huili Shoes, which were registered in 1992. On the contrary, the fake trademark of “Dafu Feiyue” is the authentic original Feiyue. Interesting, magical enough.
Flower Mountain / Flower Mountain
Shanwu Hanano (price: $65~$280, flagship store), strictly speaking, this brand does not belong to the scope of this article, but someone below asked what brand the first picture is, so I included it by the way. Shanwu Hanano is a sports shoe brand founded in Tokyo in 2015. The designers include Yang Chao, the former chief designer of Li Ning, and Keisuke Ota, a famous Japanese shoe craftsman. The design inspiration is taken from mountains, fog, flowers, wild retro, and fashion , Nature creates charm with delicate thin strips and subtle color changes, so it is named Shanwu Hanano. The style of the shoes is very strong and full of fashion.
The brands compiled in this article are actually very well-known sports shoe brands. The reason why they are mainly for the convenience of everyone to buy with closed eyes, because these brands have little to worry about in terms of quality.