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How to identify the authenticity of cosmetics?

by nadlia
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LAs a practitioner in the cosmetics industry, and as a person in charge of planning products/following up the birth of products, after seeing a lot of them, I just want to tell you a cruel fact——

Channel and price are the only two criteria for identification, nothing else.

It is basically impossible for laymen like you to discover the difference between high imitations and genuine products from the properties of the contents (insiders may not be able to find out either, hehe). Fake products sold at a discount of 6-7% on genuine products are basically The fragrance, viscosity, and ductility can all be adjusted to a high degree of similarity. The effect will be a little bit. Anyway, even if it is a genuine product, unless it is a particularly awesome product, the gap between expensive and cheap is not what you think. big.

You may not be able to see it by looking at the outer packaging (of course, you can really tell some of the purchases that deal with printed matter and bottles all the year round), can you really see the slight difference in paper and craftsmanship? I don’t think so, many people can’t even tell the difference between thicker and thinner paper.

Not to mention you, the lady at the counter looks at the genuine product every day, and may not be able to distinguish it. Otherwise, why do so many people support “special counter inspection”, perfume may be able to check out one or two, make-up and skin care products, don’t even think about it.

cosmetic discern fake

Aromatherapy products can?

In my opinion, you can still distinguish the quality of aromatherapy products, such as smell, absorption, and properties (provided that you have experienced a lot of good products), but you must distinguish whether it is a product of that brand, don’t talk about it, aromatherapy products It is a semi-raw product.
Therefore, please do not attempt to distinguish fakes from the product itself. You can really tell whether the real or fake LOW is forced to fake, and you don’t need to work hard to distinguish it.

Therefore, I suggest that you must ensure that you are buying genuine products from the channel.

Generally speaking, the authenticity of counters and stores like SEPHORA can still be guaranteed. The counters are self-operated or signed by the manufacturer. Just like the big chain beauty stores like S, integrity is the foundation of life. If they don’t sell you the real thing, they don’t even know how they’re going to survive.

Online, Tmall flagship stores are generally directly operated by manufacturers and are controlled by the brand side, and generally do not sell fake products. I often see consumers questioning the authenticity of the products in the Tmall official flagship store. This is unnecessary. Manufacturers supply their products to their own Tmall flagship stores, and the discounts are so low that they can’t even buy fake products.

As for other officially authorized stores, you can first go to the Tmall official flagship store to ask if there is such an authorization, or call 400. The supply of these stores is also guaranteed, with brand supervision, and some of them are operated by the brand’s own e-commerce department. Yes, the chances of getting a fake one are slim.

Various shopping agents, large Taobao C stores, and some Tmall stores that sell everything, I really think that there is a high chance of fakes.

Whether it is more cost-effective to buy a safe high-quality imitation for 265 yuan or 380 yuan to buy a genuine product with guaranteed guarantees on the face, you can decide for yourself. Again, fakes don’t have to be ineffective, and fakes don’t have to give you allergies.

As for the price, unless the brand is doing big promotions and you can prove it from official channels, otherwise, I suggest you not buy any questionable channels that are less than 40% off.

Add a misunderstanding: Small brands/small domestic products are not equal to fake products.

Whether it is a small brand that claims to be purchased from Thailand is safe, or a small domestic 16-tier brand that has obtained three certificates, I personally prefer 16-tier domestic small brands. A slightly larger domestic brand is actually as effective as a small foreign brand that cannot be named, and its safety will also be guaranteed.

At present, the country’s management of cosmetics is much stricter than everyone imagines. A slightly larger and more honest brand has to face all kinds of strict and unreasonable controls every day. Every company has a bunch of people like me. Coping, in fact, safety is still guaranteed (of course, safety does not mean that it is particularly effective, and even very safe products are usually not particularly effective, unless your appeal is anti-allergic. Please have an objective and reasonable understanding of this point )

As for the products that you buy from various strange channels that claim to be from a certain country, I said, do you know how easy it is to register a small foreign brand now? Do you know that there are many unscrupulous practitioners abroad? How to ensure security? Taking a step back, it is safe, but is it sure to be effective? I’m sorry for the money you spent every minute.

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