Home » Let’s talk about smart speakers again. Are smart speakers really going to stop?

Let’s talk about smart speakers again. Are smart speakers really going to stop?

by nadlia
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L2017 is the hottest year for smart speakers. In addition to some traditional manufacturers, many small company-style products have also emerged. By 2018, many media began to bad-mouth smart speakers, mainly because these small company-style products depressed the profits of smart speakers, making smart speakers unprofitable.

I don’t agree with this point of view. Similar products such as smart watches and VR may indeed encounter small companies’ products at low prices, but smart speakers will not.

Smart speakers are different from traditional hardware. Like smart watches, there are mature solutions for hardware and software. They are manufactured and worn on the hands. They can be used anywhere in the world, as long as there is electricity.

The smart speaker is different, because the smart speaker needs to transmit data to the server when using it, and then the server returns the data. If it is disconnected from the network, it will be nothing. What does it mean? Small company-style products may close down one day, who will maintain the server, and what to do if the speaker is disconnected from the Internet.

On the other hand, the products of small companies are not necessarily cheaper than those of traditional manufacturers. I have a classmate who represents a small brand of smart speakers. The price is more than 700 yuan. May I ask, what are the advantages of such a price? Anyway, in my opinion, this thing is a lie.

Moreover, taking a step back, even in terms of hardware, traditional manufacturers and small companies cannot widen the gap. In terms of technology, traditional manufacturers can also get rid of small companies and circle the earth three times.

First, in terms of voice technology, it needs to be accumulated. It does not mean that if you want to do it today, you can do it tomorrow. Of course, if you want, you can use the mature voice technology solutions of HKUST Xunfei.

The second is in terms of big data. From the wake-up of the speaker to the recognition, to the understanding and execution of the semantics, to the voice broadcast, all need big data tuning. And small companies obviously don’t have the strength in this area, and without the accumulation of data, even with artificial intelligence algorithms, they still can’t handle natural language interaction.

The third is in the resource method. Large-scale manufacturers are stronger in terms of strength and can mobilize more resources. For example, traditional smart product manufacturers such as Bolian, which cooperates with Tmall Genie, and traditional content manufacturers such as Himalaya, small companies cannot be shaken. With the products of a small company, you may not even be able to listen to two songs.

It is very simple to say, but it is very difficult to do in practice. Even the products of traditional manufacturers such as Tmall Genie and Xiaomi AI can only be said to be “usable”, and they are still far from “easy to use”, let alone small companies. products.

Moreover, the natural language interaction of smart audio is the basis of all real smart products in the future, and smart products are inevitable in the future, and no one dares to lose this move. Rather than saying that everyone is making smart speakers, it is better to say that they are betting on the future, and everything is just beginning.

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