LWhen shopping, there are women present, and consumption decisions will be more reasonable. In other words, whether you’re buying a car, a house, or stocks, if you have women present, your decisions will be more eclectic and less risky.
This result was obtained by the Carroll Institute of Management at Boston College. In previous experiments, they invited more than 1,800 volunteers, of whom more than 1,200 conducted offline transactions and more than 600 conducted online transactions. The content of the transaction is not limited, whether it is shopping, investing in stocks or buying lottery tickets.
The experimental results show that, no matter what kind of transaction and what the content of the transaction is, as long as there is a woman present, no matter whether she is the buyer or the seller, the final consumption decision will show a compromise result.
Women are relatively more likely to make compromise decisions. Take the matter of buying a car as an example. Women usually do not choose the safest, fastest or most fuel-efficient option, but choose options with more balanced indicators in all aspects. .
On the contrary, if there are only male decision-makers, especially when there are only two males, the decision-making results tend to avoid compromise choices, and it is easier to make extreme decisions. Similarly, when buying a car, when two men make decisions at the same time, it is easier to choose the safest, fastest, or most fuel-efficient, such extreme choices.
According to a survey conducted by the Journal of Consumer Research, when only men are present for shopping decisions, they are prone to make arbitrary decisions and make decisions immediately, unwilling to make more comparisons and trade-offs.
So, if you want to buy a house or a car, it is much better to bring girls with you.